Social Media Strategies
14/5/2025
What is Social Media Marketing?
Social Media Marketing (SMM) is the use of social media platforms to promote a product, service, or brand, engage with your audience, no.1 digital marketing in kannur and drive traffic or sales.
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Popular Social Media Platforms no.1-digital-marketing-freelancer-in-kannur
Platform Best For
Facebook Broad audience, local ads, groups
Instagram Visual content, stories, reels
LinkedIn B2B marketing, professional network
YouTube Long-form video content
Twitter/X News, updates, brand voice
Pinterest Lifestyle, fashion, DIY, blogs
TikTok Short viral videos, trends
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Goals of Social Media Marketing no.1 digital marketing in kannur
Brand awareness
Audience engagement
Website traffic
Lead generation
Sales conversion
Customer support
Community building
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Key Components of SMM no.1 digital marketing in kannur
1. Strategy
Set goals (e.g., traffic, followers, leads)
Choose the right platforms
Know your target audience
2. Content Creation
Use images, videos, stories, carousels
Plan a content calendar (e.g., weekly themes)
Mix: promotional + educational + entertaining
3. Content Scheduling & Publishing
Use tools like Meta Business Suite, Buffer, or Later
Best posting times depend on platform and audience no.1 best digital marketing freelancer in kannur
4. Engagement
Reply to comments & messages
Run polls, Q&As, contests
Build real conversations
5. Analytics & Reporting
Track metrics: reach, engagement, clicks, conversions
Use platform insights or tools like Hootsuite, Sprout Social
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Important Metrics to Track impressive-best-digital-marketing-freelancer-in-kannur
Reach & Impressions and no.1 best digital marketing freelancer in kannur
Engagement Rate (likes, comments, shares)
Click-through Rate (CTR)
Follower Growth
Conversion Rate
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Paid Social Media Marketing
Social Media Ads
Facebook & Instagram Ads
Awareness, traffic, leads, conversions
LinkedIn Ads
B2B lead generation
YouTube Ads
Skippable ads, in-stream ads
TikTok Ads
Influencer collaborations, hashtag challenges
Tools: Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager
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